Sam Coates – The Matrix Database

Cambridge educated Sam Coates.

The Matrix Project is an effort to document personal factors that undermine powerful journalists’ claims of objectivity and impartiality. Are factors such as an elite education, establishment connections, personal wealth and interests in rival fields compatible with journalistic integrity? 

This page looks at Sky News Political Deputy Editor, Sam Coates. For more information on the database click here.


Learn about the significance of a private/Oxbridge education here

Sam Coates studied Social and Political Science at Cambridge. (source)

Revolving Door

Learn about the significance of the Revolving Door here

Sam Coates has no significant professional experience in politics or business.

“Establishment” Connections

Learn about the significance of Establishment Connections here





Salary/Indications of Wealth

Learn about the significance of journalists with an unusual level of wealth here.

Neither Sam Coates nor Sky have disclosed details of his salary. As Deputy Political Editor at Sky News he is likely to earn significantly more than the average taxpayer.

As a point of reference, the Office for National Statistics list the average UK salary for 2021 as £26,193

Complaints / apologies / Controversies

Learn about the significance of complaints/apologies here



Sam Coates was educated at Cambridge and is likely to earn vastly more than the UK average salary.

Independent? Impartial? Holding power to account?

Learn more about the Matrix Project here.

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